Life is too short not to build.
Most of what I make starts as a problem of my own. I fix it for myself, then hand it to everyone who has the same problem. If it makes their life a little better, it changes mine too.
My story
I grew up in New Jersey wanting to be a singer. Music was my biggest passion, and for years it was the plan.
Then my brother asked me what I actually wanted. The honest answer was to build wealth, and business would get me there faster than music. He told me to start one. It took me a long time to let music go, but he was right.
At 16 I was drop-shipping on eBay. After that came websites, a marketing agency called Edit Out, Shopify stores, and trading crypto and stocks. I made content about all of it, and I taught myself to build software, first with no-code tools and then with real code.
Along the way I started making videos about how to dress better as a man, how to look after yourself and how to be a mensch. That part took off, and so did the software.
Now I do both, full time. I build apps that solve everyday problems, and I teach men how to look and feel their best.
Three things you might not know
- I'm a chef, and I cook very well.
- I sing. Music was my biggest focus before business.
- I write every day: books for myself, and more pages than I can count.
Along the way
- At 16Started selling online, drop-shipping on eBay.
- At 17Posted my first video and built my first business.
- At 18Grew a community of thousands and built my first app.
- Since 19Brand deals and modeling for major brands.
- At 21Launching my first app.
What I talk about
I make videos about men's grooming and style, personal growth, and building businesses with software.
I speak English, Hebrew and French.